Technical SEO
Technical SEO that gives search engines what they need
Your content might be great, but if Google can't crawl your site efficiently, loads it slowly, or can't understand its structure, you're invisible. Technical SEO fixes the foundation so everything else can work.
What we audit and fix
Technical SEO is the infrastructure layer of your search presence. It's not glamorous, but without it, your content strategy and link building efforts are built on sand. Here's what we look at:
Crawlability and indexing
Search engines send bots to crawl your site and decide what to index. If your robots.txt is blocking important pages, your sitemap is outdated, or your internal linking creates dead ends, Google will miss content that should be ranking. We audit your crawl path and fix any issues that prevent proper indexing.
Site speed and Core Web Vitals
Google measures three Core Web Vitals — how fast your largest content element loads (LCP), how quickly the page responds to user interaction (INP), and how much the layout shifts while loading (CLS). Poor scores here directly hurt your rankings. We diagnose speed bottlenecks like unoptimized images, render-blocking scripts, slow server response times, and excessive third-party code, then fix them.
Schema markup and structured data
Schema markup tells Google exactly what your content is — a business, a service, a FAQ, a review. Proper schema can earn you rich snippets in search results (star ratings, FAQ dropdowns, business info panels), which dramatically increase click-through rates. We implement the right schema types for your business.
Mobile-first indexing
Google primarily uses the mobile version of your site for ranking. If your mobile experience has hidden content, broken layouts, or slow load times, that's what Google sees. We test your site across devices and ensure the mobile experience is at least as good as desktop.
HTTPS and security
HTTPS is a ranking signal. Mixed content (loading HTTP resources on an HTTPS page), expired certificates, and security header issues all send negative signals. We make sure your SSL configuration is clean and your security headers are properly set.
URL structure and canonical tags
Duplicate content, missing canonical tags, and messy URL structures confuse search engines and dilute your rankings. We clean up your URL architecture so every page has a clear purpose and search engines know which version to rank.
Typical outcomes
Speed
Faster load times and passing Core Web Vitals scores
Indexing
More of your important pages properly indexed by Google
Visibility
Rich snippets and enhanced search result listings
Foundation
A clean technical base that makes every other SEO effort more effective
Why technical SEO matters for small businesses
Small business websites often have technical issues that go unnoticed for years. Maybe the site was built on a template and never optimized. Maybe a redesign broke something. Maybe nobody ever submitted a sitemap or checked Google Search Console for errors.
These issues are silent killers. Your site looks fine in a browser, but search engines see a mess. Fixing the technical foundation is often the single highest-impact thing you can do for your search rankings — and it's usually a one-time investment, not an ongoing cost.
We've seen Michigan businesses jump from page three to page one just by fixing crawl errors, speeding up their site, and adding proper schema. No content changes, no link building — just giving Google what it needs to do its job.
Find out what's holding your site back
We'll run a quick technical audit and tell you exactly what needs fixing — prioritized by impact.